1. The selection of the ingredients is based on the principles of sustainability and ecological responsibility. Agricultural ingredients (raw materials and semi manufactured products) are organically-grown unless it can be proved that they are not available.These cases are mentioned in the specifications.

    Synthetic products, colouring agents and preservatives will not be used or in a very restricted way. The positive list only mentions substances which, because of their specific properties and of their function in the product, cannot be substituted, in the short term, by a better and more ecological alternative.

    The use of genetically modified organisms (GMO’s) or of GMO techniques in the production chain is strictly forbidden. 
  2. The processes used in the production and processing may not be polluting and must respect both our health and the environment. This will be done through measures which take into account biodegradability, recycling of packaging, waste products,… The commercialization of these quality cosmetics takes into account the well-being of the consumer by setting up clear rules as well as by favouring communication and transparency in the chain.
  3. End products may not be tested on animals.