1. The selection of the ingredients is based on the principles of sustainability and ecological responsibility. Agricultural ingredients come from organic farming, unless it can be proved that they are not available. If such is the case, it will be mentioned in the present specifications.

    Synthetic products, colouring agents and preservatives will not be used or used in a very restricted way. The positive list only mentions those substances which, because of their specific characteristics and their function in the product, cannot be replaced in the short run by a better and more ecological alternative.

    The use of genetically modified organisms (GMO’s) or of GMO techniques in the production chain is forbidden.
  2. The processes used in the production and processing may not be polluting and must respect both our health and the environment. This will be done by taking measures during the production process, as far as biodegradability, recycling of packages, waste products, … are concerned.

    The commercialization of these quality washing products takes into account the well-being of the consumer by setting up clear rules as well as by favouring communication and transparency in the chain.
  3. End products may not be tested on animals.